Blum’s packaging, designed by the duo Lina Aragon and María Alejandra Maya-Fresa, stands out with its unique charm. The beauty line showcases a big, chunky logo that immediately catches the eye and leaves a lasting impression. Complemented by a palette of bright, cheerful colors, the packaging exudes a sense of joy and positivity, inviting customers to explore the beauty products within. With their innovative design approach, Lina and María have succeeded in creating an aesthetic that perfectly complements Blum’s mission to enhance consumers’ natural beauty.