The Problem:

Adding a stud driver, along with 26 studs, to Patagonia’s accessory line presented the packaging team with a familiar challenge – to create a packaging solution that allows the product to hang in retail, while staying true to our stringent sustainability requirements, namely using material that is 100% recycled with a majority PCR content, sourced from FSC certified mills, and removing the need for plastic. A redesign of the existing plastic packaging is essential as part of our commitment to sustainability and environmental responsibility.