The convenience of RTD cocktails creates a much simpler drinking experience, yet, they can often take the magic out of the cocktail-making or bar-sitting experience. Sand Creative, however, has brought back the classic aesthetic through the packaging designed for Marksologist. Each ready-to-drink cocktail is inspired by traditional advertising motifs, thoughtful typography treatments, and color palettes that bring the cocktails to life.
The Marksologist range is a premium collection of ready-to-drink cocktails from Marks & Spencer’s. Created to the highest mixologist standard they are designed to replicate the in-bar drinking experience of a 5-star cocktail bar. To communicate the authentic cocktails, Sand Creative chose to highlight the provenance and history behind each recipe. Each label is decorated with subtle details, stories and recipe suggestions. The Clover club label shape for example takes inspiration from the art deco building in Philadelphia where it was conceived in the 1880’s.
