&Walsh’s Branding For Stompy Crushes The Stuffy Wine Industry
by Chloe Gordon on 05/18/2022 | 3 Minute Read
The wine industry, to put it nicely, can be intimidating. Swirling the fermented grape stuff and then sticking your nose directly in the glass and deeply inhaling isn't a charming experience. It can be pompous and filled with arrogant behavior. Besides, can you really taste those oaky notes?
Stompy is a new wine subscription service taking the pretentiousness out of the wine industry. Created for a more contemporary market, the service tailors your selections to your taste buds each month.
The visual identity and branding come from &Walsh. The entire system explores cues that move away from a stuffy association, opting for something fierce and approachable, and introduces a sense of humor. The brand's name, "Stompy," highlights the art of grape stomping, bringing in the physical, tangible art of winemaking. The "stomping" gets visualized through protruding typography and the persistent use of repetition throughout the branding system.
The shipper boxes introduce repetitive typography, bright colors, and a sense of ease. It's evident that Stompy is a wine club, and it's even more apparent that it's a wine club not for proving anything but for having a good time. Whether you want to drink your wine out of a plain plastic cup or a grandiloquent goblet, Stompy approves.
“In the brand direction, we explored visual cues that challenge the stuffy, snobby stereotypes surrounding wine and instead open up great wine to more great people,” said the agency. “Through bold type, bright colors, and humorous illustrations, we aim to inspire wine noobies (and aficionados) to sip more and snob less!"