Sweet Nothings is an on-the-go, frozen spoonable smoothie brand founded by Beth Porter and Jake Kneller. With no prep time or cleanup necessary, the superfood snacks are ideal for busy bees, active parents on the go, bustling students with no time to think, and, really, anyone with an appetite for delicious, healthy foods.

The spoonable smoothie brand has been around since 2019, with original packaging featuring a minimalistic design with straightforward, sans-serif typography, a muted, berry-inspired color palette, and a no-frills heart illustration. Unfortunately, while the old packaging reflected the brand, it lacked an optimistic personality that consumers are seeking out.