Florence Welsh from popular music group Florence & The Machine once said, “you’re giving me such sweet nothings.” I didn’t understand what she was talking about at the time, but maybe now I get it?

Sweet Nothings is a new line of fruit-based frozen goodness designed by the brilliant minds over at TRUFFL. The founder approached the Los Angeles-based full-service creative agency and branding studio with her frustration: there was a lack of truly healthy options for her children, especially in the category of frozen treats. So TRUFFL set out to conduct extensive research on how to bring Sweet Nothings to life.