TRUFFL Gives Us Such Sweet Nothings
by Shawn Binder on 09/04/2019 | 3 Minute Read
Florence Welsh from popular music group Florence & The Machine once said, “you’re giving me such sweet nothings.” I didn’t understand what she was talking about at the time, but maybe now I get it?
Sweet Nothings is a new line of fruit-based frozen goodness designed by the brilliant minds over at TRUFFL. The founder approached the Los Angeles-based full-service creative agency and branding studio with her frustration: there was a lack of truly healthy options for her children, especially in the category of frozen treats. So TRUFFL set out to conduct extensive research on how to bring Sweet Nothings to life.
Sweet Nothings is a superfood-rich snack that claims it’s healthy yet indulgent enough to eat any time of day. Breakfast? Grab a Sweet Nothings. 3 AM post-club treat? Grab a Sweet Nothings. They’re ready-to-eat with no added sugar, gums, or stabilizers, and are only 100-calories each.
The minimal but striking packaging features the text-based logo along with a playful heart and reflects on how transparent the company is with their ingredients. The heart logo came from the idea of a “sweet nothing,” or something you can whisper to a lover. The container itself is made from double poly-coated paperboard, and the lids and spoon are plastic/poly.
Since the brand has such a dynamic color story, TRUFFL decided to use a sophisticated and elegant potpourri color with hints of off-white and pink for the principle brand color. To add a sense of playfulness and whimsey, they included ten additional colors based on Sweet Nothing's product flavors.
TRUFFL, in their continued effort to work with brands making a positive impact on the world through their products and social responsibility efforts, worked through countless revisions until they were finally satisfied with a design that was memorable, minimal, and captured the ethos of the brand.
“Given the small footprint of the packaging, we made an extra effort to think through every component of the packaging for both form and function," said Raphael Farasat of TRUFFL. "The lid includes a custom seal with our tagline. The heat seal includes a message that invites customers to wait several minutes for the product to reach the perfect texture. And we included a spoon underneath the lid for effortless on-the-go snacking."
True to their name, Sweet Nothings is working towards having nothing to do with plastic within 1-2 years, with plans to transition to 100% compostable packaging with a wood spoon.
The packaging is a home-run, capturing the sophisticated but minimal ingredients and mission that Sweet Nothings represents. With TRUFFL’s beautiful design, you won't feel bad about reaching for one of these when your sweet tooth calls.