ROUT is a new Latinx-owned DTC beauty brand. The first sustainable, non-toxic, inclusive, and cost-friendly facial razor—designed for all humans with hair on their faces.

They approached my agency, If Only Creative, to help build and create a brand launch strategy, including its marketing communications, social media strategy, and content creation. Specifically, ROUT was looking for a partner to bring its brand to life.

When ROUT’s founder, Veronica Jimenez, reached out, the political and social climate was tense. A massive shift in our society was starting to happen. People took to the streets protesting what they believed in, and communities took notice of what they were consuming, the impact it had on the world, and more importantly, started questioning how they could do better.