Adey Efrem, Founder and Creative Director at Swoon Studios, isn’t one to shy away from vibrant colors or thick, personality-infused fonts. The work she does speaks for itselfâand what it says is big, bold, and bright.
Back in high school, Adey actually thought she might want to pursue architecture. She felt like the various rules of the discipline blocked her ability to be her best creative self (plus, there wasnât enough color) and decided instead on an internship at an interior design studio. Again, it didnât quite hit the mark, so she went to Mississippi State University and majored in graphic design.
âI knew pretty much off the bat that it was exactly what I wanted to do,â Adey said. âThat first semester was a lot of drawing and very little using the computer. Everything was by hand to get you to learn the absolute basics of design before jumping onto the computer. It was very organic, very free-flowing, and not so structured. I got an assignment, and whatever idea I came up with, I could go with it.â
