RISE UP, REIMAGINE, REDESIGN, REBUILD: Meet Dieline Conference 2021

Who Knew Low Sugar, Low Alcohol, And Low-Calorie Wine Could Be So Beautiful?

by Chloe Gordon on 05/10/2021 | 2 Minute Read

Cale breaks open the wine industry by creating a whole new realm of low sugar, low alcohol, and low-calorie wine. The branding and packaging were designed with these aspects in mind and consciously favored a more natural tone. The muted pistachio green label is sophisticated and smooth while still conveying to the drinker that herbal flavors are infused within. Cale is gorgeously packaged and effortlessly and visually showcases the benefits of the wine.


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A note from the founder, Nana: "I was inspired to begin studying Herbalism - the ancient tradition and knowledge of how plants, herbs and botanicals heal. I was simultaneously drinking less alcohol, and although my social life remained robust, my adult beverage options while out and about or even on Friday nights on my couch were limited to none existent; There were no sophisticated in taste, functional and low alcoholic alternatives and so I set out to build Cale."

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