âOnly Whatâs Neededâ, otherwise known as O.W.N., is a skincare brand that seems to be years ahead of its time. If thereâs a beauty brand that exudes ingenuity, itâs this one. Using artificial intelligence, algorithms, and formulas to personalize their products, there is not a single detail they do not take into consideration with regards to their products. It was only fitting that their delivery and branding follow suit. For this reason, they chose to personalize the packaging for each customer, including their name in the title. Sticking with a neutrally toned green palette, O.W.N. stays true to the nature theme, while still seeming to allude to their precise use of science with their dotted typeface.
