Naturals Now Is The Ice Cream For Gen Z

by Shawn Binder on 07/14/2020 | 2 Minute Read

The ice cream brand for gen Z is here! Now by Naturals is sleek, polished, and approachable natural ice cream brand. The ingredient-focused brand has fun with spelling out 'now' in funky, chunky white font that gives off the illusion the letters are being blended.

The green is used minimally throughout the brand design, yet brings an element of "natural" into the otherwise futuristic brand design. 

Now by Naturals is the premium experience offered by mother brand Naturals. The brand serves ice creams straight out of the churner thereby creating the softest, freshest ice creams possible.

The brand identity was crafted to highlight this unique out-of-churner experience that the brand offers. The logo is inspired from the melting ice cream circling in the churner. The fluidity tries to capture the softness of the scoop and the brand colours try to create a look and feel that’s distinct from Naturals.

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