Pearlfisher Takes A Fresh Approach To Bowl & Basket

Pearlfisher New York partnered with Wakefern on the brand creation, including brand strategy, visual identity, packaging, portfolio redesign and roll-out of ShopRite’s new own brand for high quality food – Bowl & Basket. ShopRite is one of America’s most loved and well-established co-operative retailers. With bullish retailers making the own brand market increasingly diverse and competitive, driving customers to expect more than just value, ShopRite introduces a pioneering and future-proof approach with its creation of new high quality, low budget own brands. To take ShopRite beyond value, Pearlfisher ensured that the overall creative approach and vision conveys both quality and modernity and still maintains ShopRite’s welcoming nature.