The design for Instant Summer gives us that feeling when the pool opens on the first day of Summer and you just gotta call out of work. The breezy, approachable design utilizes holographic elements to bring out a youthful branding experience. Utilizing the hero colors of the watermelon: red, green, and black, and a typeface that gives a cheeky nod to the 70s, this is a brand experience that is immersive and immediate. Instant Summer makes a great case for Summer Fridays and spending the season sipping this premium Watermelon juice in the sun. ??We’re gonna need a case of these to last through these upcoming winter months!
“That summer feeling, all year long.” The intensity of competition within the category of juices is, quite frankly, insane and a good product on its own is not enough to guarantee success. Here come Melon Bros, a small yet ambitious company based in Thessaloniki, Greece focusing exclusively on quality watermelon juice. They wanted a fresh, bold and distinctive proposition, including naming and visual identity for a brand destined for export.
The younger generation of international consumers, health-conscious but unwilling to forego pleasure. Knowledgeable and demanding, they are ready to pay a premium for a juice that ticks the right boxes.
