Zigulì Goes Retro With A Conceptual Redesign

Designer and creative director, Nadia Parentini's conceptual design of the classic Italian candy Zigulì is colorful, bright, and retro from the choice of font to the fruit illustrations. 

"Zigulì was born in 1969 and has deep roots in memory of each Italian children. The candy has always been sold in Pharmacy because of its naturality and richness of vitamins important for health. This year Zigulì celebrates his 50th anniversary. The candy goodness has remained unchanged but the pack has become obsolete.????"

"The importance of fruit is represented with a colorful pattern that covers the entire packaging. The rigor and thoroughness of the pharmaceutical information are ordered in the table. Everything in a vintage feeling."

"Starting from the original format, I gave it a new pop look, lively and accessible in a vintage style without forgetting the heritage."