Zigulì Goes Retro With A Conceptual Redesign
by Casha Doemland on 07/25/2019 | 2 Minute Read
Designer and creative director, Nadia Parentini's conceptual design of the classic Italian candy Zigulì is colorful, bright, and retro from the choice of font to the fruit illustrations.
"The importance of fruit is represented with a colorful pattern that covers the entire packaging. The rigor and thoroughness of the pharmaceutical information are ordered in the table. Everything in a vintage feeling."
"Starting from the original format, I gave it a new pop look, lively and accessible in a vintage style without forgetting the heritage."
- Designer and Creative Director: Nadia Parentini