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The Dieline Awards 2018 - Technology, Media, Office, & Self-Promotion: Kindnest

by Natalie Mouradian on 04/30/2018 | 3 Minute Read

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"Kindness inspires Kindness inspires Kindness…" is the theme for this year's gift from Ultra Creative to clients and friends. The gift is comprised of five "nesting boxes" (hence the name KINDNEST). The first box and tray with nine custom truffles is intended for the recipient to keep and enjoy. The other four (comprised of a box and singular truffle) are meant to be given away. Paired with a quirky seasonal poem about kindness, the hope is that recipients help the "Kindnest" along its journey by passing forward the enclosed boxes, and so on, and so on, allowing each receiver to become a giver. In most cases the ultimate recipient of the final box/truffle will not be a client of Ultra's, but a friend, colleague, family member, loved one, or even a complete stranger.

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Agency: Ultra CreativeLead Designer:Jared WelleDesign Director: Jessica HillDesigner & Photography: Sarah HowleySenior Designer: Sutasinee SeitzSenior Production Designer: Kelley SandvikCopywriter: William BurnsSenior Creative & Social Media: JoEllen Martinson DavisCreative Project Coordinator: Carolyn WeatherheadVP - Creative Director: Shane Breault.Location: Minneapolis, MN

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