Organic Ingredients Inspired the Minimalist Branding for Stockyards Small Batch Distillery

by margaret andersen on 08/09/2017 | 2 Minute Read

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A lot of factors need to be considered when determining the direction for a company's brand identity, but for Toronto-based Strano and Pettigrew Design Associates, their client's commitment to using organic ingredients was the key inspiration for the minimalist brandmark and bottle design of Stockyards Small Batch Distillery.

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"Stockyards Small Batch Distilling Company represents the future of handcrafted, small batch spirits. Their approach is grain to glass production with a 'no-compromise' focus on organic, local, single estate ingredients. Although their ingredients are the main story, the Stockyards package design plays a crucial role in ensuring a distinct and highly visible shelf presence." 

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''We wanted to explore a direction that would clearly stand out in a cluttered, highly competitive, sea of clear glass.' says Albert Strano, Creative Director at S+PDA. 'We chose a white, matte overall coating for the bottle and a fairly minimalist approach to the bottle decoration.'""The brandmark is a testament to the ingredients with a space for the distiller to mark each bottle with its unique batch number. Craft spirits the way they were meant to be."

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Designed By: Strano and Pettigrew Design AssociatesCreative Director + Designer: Albert StranoClient: Stockyards Small Batch Distilling Co. Manufacturer: Vetro Elite S.p.ALocation: Canada

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