Most pastas take a bit of inspiration from Italy, for obvious reasons—which is what makes Pastsafarian so refreshingly different. The concept comes from Ryan Panchal, a multi-disciplinary designer based in Essex, who has a passion for photography, typography and illustration.
What: a playful pasta packaging concept that uses Rastafarianism as its leading inspiration.
Ryan Panchal: The inspiration for Pastafarian all stemmed from the name. This starting point established the fun nature of the brand. With such a playful name it didn’t feel right to have a serious visual language
