Phillip Fivel Nessen designed this new look for Help Remedies. The design features a clear and concise way to identify exactly the product you’re looking for while also incorporating a bright and friendly look.
“After HELP REMEDIES’ national rollout it became clear that their paper pulp and plastic clamshell case was a nightmare to merchandise on a large scale (like really bad). HELP’S product engineer Dale Trigger and I were tasked with creating a new all paper pack that kept the feel of the original pack but could be displayed neatly on pegs. As drug competitors such as TARGET’S UP&UP had been upgrading their identities to something much more clean and modern, we took the opportunity to move away from the generic and feature the friendly, graphic imagery we had been using regularly since I had become art director. HELP was sold soon after, and so these sadly never went into large-scale production.”
Designed By: Phillip Fivel Nessen
