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Check Out This Fun New Take on The Classic Cup Noodles

by Natalie Mouradian on 11/06/2017 | 3 Minute Read

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Cup Noodles is a classic dorm room staple for college students everywhere. Student Janet Lee decided to take a stab at redesigning the iconic branding and packaging and the results are a super fun take on this classic instant noodle product.

“Cup Noodles is the original instant noodle that was first created by Momofuku Ando and put in a cup for the U.S. in 1972. Ando innovated instant noodles after he witnessed the Japanese food shortage after WWII. He believed noodles could cure world hunger, and Cup Noodles has reached shelves all around the world today.”

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“The Cup Noodles brand is the pioneer of instant noodles and has provided new innovations for three generations. The current brand design has a curvy serifed type and a traditional red, gold, and white color scheme. The current rebrand will upgrade the brand to represent the imaginative and innovative story of Cup Noodles. The brighter colors and a modernized type will allow the brand to showcase it’s creative story to a new generation.

The packaging is inspired by both the simplicity of Japanese design and the creativity and innovation of Momofuku Ando. Cup Noodles is imaginative but not childish; bright but not tacky; innovative but not untested; simple but not plain; passionate but not serious; and original but not outdated.”

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“The bold, red brandmark harkens back to Cup Noodle's Japanese heritage and is inspired by Japanese seals which are used in lieu of signatures to show authorship. The black and white hand-done illustrations tell the unique story of Cup Noodle as the first instant noodle with the creative energy of the brand. These free-flowing illustrations are juxtaposed with the simple, clean vector icons on the lids and box. Iconography has been designed for simplicity and easy identification of the different flavors of Cup Noodles.”

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Designed By: Janet Lee

Location: Chicago, IL, USA

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