Creature Comforts Brewing Company Bibo Pilsner

by Theresa Christine Johnson on 05/26/2016 | 2 Minute Read

Editorial photograph

See the beauty of Athens, Georgia, on something as small as a beer can. Creature Comforts Brewing Company turned to Young Athenians to create classic packaging design for their traditional pilsner, wanting the city in which it was brewed to play a vital role in the design.

Editorial photograph

Bibo Pilsner combines the history of the city with modern elements for a refreshing and immediately recognizable beer. A banner rests across the front of the can, flanked on either side by an image of a decorative statue. In the center is a circle for the brand name, but the bright red inside of it is surprising and gives the can a jolt of energy. Font choices are thin and modern-looking, and an optical illusion in the background adds to the more contemporary feel. The look is surprising and pays homage to the city of Athens, Georgia.

Editorial photograph

Designed by: Young Athenians

Country: United States

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