The Macallan Single Malt Scotch Whisky, Masters of Photography Series (4th Edition)
by Tiffanie Pfrang on 11/12/2013 | 2 Minute Read
Leave it to the world’s most precious single malt whisky to translate the beauty of photography into its bottle design. For the fourth edition of its award-winning Masters of Photography series, The Macallan teamed up with the most influential living photographer, Elliott Erwitt, to capture the spirit of Scotland. His resulting work, ‘Great Scottish Adventure,’ was just released as a bespoke photo-archival book featuring a total of 158 images, shot by Elliott during his trip.
"You choose a frame and then wait until the right time for something magical to come along and fill it. I realised while working on this project that this is exactly the way Bob, the Whisky Maker, works when creating The Macallan. He envisages how he wants a particular whisky to taste, selects the perfect cask to create it, and then he waits! Timing is everything"
"For an unparalleled touch of innovation, each book contains a 375ml handmade glass flask containing a never before released single cask malt whisky concealed within its pages. Of course, this flask is not like any old bottle. Its rounded bottom makes the flask able to balance upright only with the help of an accompanying stand, for a design that is sleek, stylish and utterly state of the art.
While 58 unique single cask whiskies were paired with a different signed 11” x 14” Elliott Erwitt image, a mere 35 of each of the exclusive pairings are available, making a complete global release of 2,030 packs. Of this, only 320 books were allocated for the US market at SRP $1,500.00, making The Masters of Photography: Elliott Erwitt Edition bottles the most innovative and iconic of their kind."
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