Beyer Bru’s Packaging Blends Tradition With A Tropical Flair

Published

August 11, 2023

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Invade Design embarked on an inspiring journey to create the brand identity for Beyer Brü, a craft beer project with a remarkable history.

The design team crafted a concept that respectfully embraced its European origins while infusing a tropical twist, resulting in a captivating brand that harmonizes traditional beer codes with an eye-catching, fresh look. Beyer Brü now stands as a beautiful tribute to its past while carving a fresh path for a promising future in the Latin beer market.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover