The famous Elmer’s glue bottle has just been redesigned:

The folks at Elmer’s Products are calling it a facelift. “A tiny nip here, a minor tuck there,” they say in a company brochure describing the new look for Elmer the Bull and the line of wood glue products he represents. The market leader in wood glue, Elmer’s could have easily said, “It’s not broke, so why fix it?” and continued with the packaging that served it well for 60-plus years.