BASMA is a beauty brand tapping into self-confident and bold consumers. Designed by Concrete, the magnetic magenta hue aligns with the proactive brand association and creates a colorful trademark for the beauty brand. Built to be an inclusive brand, BASMA taps into glamour and glitz while staying true to the founder’s existing goal to be accessible and approachable to all types of consumers.
Founder and namesake of BASMA Beauty, Basma Hameed found make-up to be a tool for personal empowerment and self-determination after a childhood accident left her with severe facial burns. However, Basma was never satisfied with the “scar-friendly” makeup category which left her with limited shade (and often cakey) options.
