Gin is the UK’s most popular spirit. Analysts at global consultancy firm Kantar found that over a quarter of UK consumers purchased gin in the past year, with 55% of 18-34-year-olds saying they prefer it over whiskey.
Some of the rise in popularity could be due to its versatility, as it’s a good point of entry for aspiring craft distillers. You can make gin from seemingly endless combinations of herbs, vegetables, fruits, and other essences, including cannabis. Gin, unlike many other spirits, requires no aging, lowering investment costs as well as the time-to-market.
The spirit’s popularity is not lost on the data-driven Amazon as they announced a new brand of gin, Tovess, as part of their growing portfolio of private labels competing directly with brands sold in their marketplace.
