Donald Trump brought the “Apprentice” into our homes and, while we
don’t aspire to be The Donald (although it would be fun to preside over
a boardroom battle and yell, “you’re fired”), we are intrigued by the
idea of bringing the apprentice into the world of brand design. Some
of the most important lessons are learned through hands on experiences.

An Apprentice can be defined as: One bound by legal agreement to work
for another for a specific amount of time in return for instruction in
a trade, art, or business.

Many branding agencies hire interns and freshly plucked graduates
year after year, but perhaps that’s not the best approach to secure
great talent. Interns typically turn into gophers and extra bodies,
jumping from task to task as needed.



An apprentice learns the business from all angles by immersing
him/herself into each position. Instead of diving into a job without a
true comprehension of the business or company they are joining, the
apprentice would benefit from shadowing a seasoned professional in
order to learn the ins and outs of a company and what it has to
offer.



Here are a few key advantages to hiring an apprentice: