All creatives know that effective design is the lifeblood of any brand, but its value is notoriously difficult to quantify.
The Designalytics Effectiveness Award, included in this yearâs Dieline Awards, takes on the challenge of directly linking meaningful design to brand growth. This award is unique because itâs entirely data-driven; retail sales performance and quantitative consumer testing determine the winner.
This year, the redesign for GoodPop, led by Boulder-based branding agency Interact Brands, was awarded the grand prize.
