After the UK changed how it taxes beer in 2023, the share of the beer market sold below 3.5% ABV jumped from 1.1% in 2022 to 18.1% in 2025. But Asda’s new Asquith 1965 range is going the other way, with seven higher-strength beers and ciders brewed by names like Westons, Damm, Ossett, and Kirkstall.
Leeds studio OurCreative had to make them look worth every extra percent.
Instead of one template, each offering gets its own look and feel. Keep Rollin’, a hazy pale, features a skater mid-kickflip; Break the Cycle glitches its silver letters; and Stormy Maine crashes lime and sky-blue waves against a tiny lighthouse. The bitter and stout stay traditional on purpose, and the arched Asquith 1965 wordmark at the base of every can ties it all together, sitting there like a sign over a brewery door.
