Kim Gaskins is the Senior Vice President of Marketing and Design for Designalytics, a company that provides design performance data to consumer brands. Prior to this, she led marketing efforts for Nielsen Design Solutions. A firm believer in the power of visual communication, Kim launched the Designalytics Effectiveness Awards and the Nielsen Design Impact Awards in partnership with Dieline—programs designed to spotlight the incredible impact that effective design can have on brand growth. When she’s not writing, she enjoys strong coffee, dry humor, and a good audiobook.