A sweet project for a sweet product. Taking the magic and nostalgia that ice cream inspires, Estudio Yeyé created the branding, illustration, and packaging for La luz del Día ice cream.
“An 80-year tradition returns to the Chihuahuan palate. Curves and colors intertwine to give life to this local delicacy, a logo that aims to last for 80 years more and a graphic set that brings the brand back in the XXI century are the perfect recipe for this project. Childhood is relived by eating ice cream.”
