Eat Real is a UK-based brand that makes snacks like chips and veggie straws but with inventive and flavorful alternatives to conventional and often fried potato chips. Founder Dinesh Patel got into the snack game in Nairobi in the 1960s, though due to political unrest, he left and set up shop in the United Kingdom. Eat Real’s chips are plant-based and made from legumes, grains, and vegetables.

Recently, Eat Real enlisted design studio Midday to refresh its identity, packaging, and brand world. The new branding includes a revamped logo, updated typography, and delicious photography on the latest packaging.