Like a perfectly mixed cocktail, a vodka bottle’s exterior should captivate consumers’ senses before they even uncork its secrets and maybe a few of their own.

The Montreal and Los Angeles-based independent brand and design agency Wedge recently unveiled its work for Aupale Seltzer. The libation is a spin-off from Aupale Vodka, the Wedge Venture partnership created with founders whose backgrounds combine the high-end world of spirits and the music industry.