Entrant: Tank

Country: Norway

Marketing Objectives:

“The product is targeted at international markets, the brief was to create a fresh and clean impression for this (otherwise quite generic) product, arguing that the arctic climate brings the best and purest water. The client, living in the far north of norway (70°north – actually not that far from the north pole), wanted to share the quality of the pure arctic water with the world.

The shape of the bottle (bottom, neck, height, width etc) had to fullfill certain production-technical restrictions but still it manages to emphasize the purity and cleanness of the product. The embossed globe on top gives it a physical arctic feeling. The logo symbol is clean, modern and easily recognizeable.”