Retailers take different approaches to house brands, aka private labels or own labels in the UK. Many firms don’t put much effort into their house brand’s identity beyond slapping the corporate logo on the packaging. These products typically target budget-conscious shoppers looking to stretch their dollar further.

Earlier this year, UK supermarket chain Asda recently updated its budget house brand, relaunching as Just Essentials with a new, bright visual brand identity. Asda’s Just Essentials line consists of 300 items across all major product categories, including meat, poultry, seafood, frozen foods, and pantry staples.