Supplement packaging has seen a wide range of design styles in recent years, but Mid-air Studio makes each Yutrients tin look like its own nutritional ID. Hand-drawn fingerprint swirls sweep across the matte white cans in a hazy blend of pink, orange, green, blue, and violet, referencing both human individuality and the powdered ingredients mixing together inside each custom formula. 

The stencil-inspired lettering looks assembled from separate parts, a parallel to how more than 200 ingredients can be combined into a single personalized scoop, while exposed silver details bring a crisp, tech-driven edge to the system. Rather than relying on the familiar wellness language of leaves, scientific diagrams, or ingredient callouts, Yutrients turns personalization itself into the graphic, tapping into CPG’s growing move toward products that look collectible and personalized. 

Moyra Casey, Founder and Creative Director at Mid-Air Studio, shares more about the design strategy and creative thinking below.