Mattessons reaches out to WowMe Design to help rebrand the beloved family favorite across the United Kingdom. Each design of sliced meat is packaged in a clear container with the Mattessons’ logo and various badges of color to help differentiate the types of meat.

“Kerry Foods briefed WowMe to create a new look for their heritage brand of Mattessons traditionally cured sliced meats.”

“Mattessons has been a firm family favourite in the UK since the 1970s when they first introduced the concept of pre-packed cooked sliced meats to the UK market. Kerry Foods asked WowMe to design an updated look for their standard and premium packs. This look needed to honour the brand’s heritage but would also deliver shelf standout in the busy category that is full of own-brand products.”