Volley Clean Tequila Seltzer Launches New Innovative Packaging

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If you’re a tequila lover, then you unquestionably love tequila seltzers. Volley Tequila Seltzer brings tequila aficionados canned tequila seltzers with packaging that induces optimism through bright colors and playful typography. Additionally, the foil top inspires drinkers to “flip the can” to disperse the natural orange juice within and also protect drinkers from any germs that the can might have come into contact. Playful yet reliable, this is a seltzer drink that ensures the best for its consumers.

Editorial photograph

“We started Volley because we weren’t seeing what we were looking for in the RTD market and felt the need to create a brand around ingredient transparency,” said Co-Founder Christopher Wirth. “The fact that the TTB doesn’t require ingredient labeling or nutritional facts like the FDA does, shocked us. Our packaging innovation is super exciting for us because of two things. First, it highlights the fact that you do need to flip the can since there is real, organic juice (never from concentrate) in there. Real juice settles, flip the can! Secondly, it allows our consumers to have peace of mind that the can they are putting their mouth on is void of any bacteria or germs which is especially important during a time of heightened concerns. Research shows disturbing amounts of bacteria can get onto cans through the supply chain on their way to consumers’ mouths. We’re on a mission to build the cleanest products possible and this is one step for us along the journey.”