Designed by the ever-creative Wonderkind Co., Sourse is a vitamin brand that’s turning the industry upside down. The chocolate-covered vitamins are sweet, and the packaging reflects it through the glowing colors and holographic typography. Old pharmaceutical apothecary labels inspire the bold typeface and thin lines, but it doesn’t take a genius to know that these vitamins aren’t anything like those of the past. I never thought vitamins could be a treat, let alone a fun one, but Wonderkind Co.’s packaging proves me wrong.

The package design for Sourse embodies the structure of old pharmaceutical apothecary labels paired with intricacy of decorative flourishes and typography commonly found during the 16th-19th centuries. Its classic structure achieves a trustworthy, creditable look + feel, while modern typography, luxe print finishes, and rich, warm colors give it a fresh and modern look to support their unique angle in todays supplemental beauty category.