UMYUM Foods, a Vancouver-based company, focuses on high-quality, plant-based food products that advance culinary experiences. ZAK collaborated with UMYUM to refine its brand strategy, identity, and packaging, resulting in a bold red and black design with large, striking typography that commands attention in a sea of cliched green and white packaging. This new visual system not only embodies UMYUM’s leadership in the plant-based industry but is also scalable and ready to support the brand’s expansion in a competitive market.