Packaging For Trove Captures The Intense, Natural Fruit Flavors At The Heart Of The Liquids They Contain

Published

August 13, 2021

Filed under

Butterfly Cannon designed the packaging for TRØVE’s spirits with a balanced lifestyle in mind. The hand-painted illustrations featured on each bottle help elaborate on the product’s natural flavors and add a splash of color and vibrancy that vodka packaging so often lacks. Each flavor is packaged with a different primary color; for example, pink represents raspberry, lemongrass, and mint, and green represents the green apple with ginger flavor.

Editorial photograph

Proud to have created the fanatically flavoursome TRØVE, a new low ABV botanical spirit brand. Our ‘Fanatical About Flavour’ brand story and identity for TRØVE is inspired by their master distiller’s obsession with getting every last drop of flavour out of the real fruit used in its production.Hand-painted illustrations of fruit sliced up and mashed up with graphical patterns leave no doubt about his unconventional, maverick approach.

Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover