Less is more? Not anymore. Today’s consumers have a desire for less, but better. We’ve rounded up 20 packaging designs that are captivating in their simplicity while still adding a twist to minimalism. These designs speak to an over-saturated, over- medicated, overwhelmed audience. They speak in large text, small words, simple sentences. They know you are on the edge and they do not want to be the thing that pushes you over. So they work to calm you. They stand out by standing back, they catch your attention by shrinking away and speaking more softly.