Café Mori’s New Coffee Bags Trace Its Roots From Japan to Brazil

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Between 1908 and 1924, roughly 35,000 Japanese emigrants moved to Brazil to work on coffee farms, and Café Mori traces its roots to one of those families who settled in Paraná in 1928 and started growing and roasting their own beans. Now, Agarcía has brought that story to the shelf with a chunky red wordmark and a tiny symbol of two blue pines under a red sun. 

I love that Agarcía let the history show up in small, charming details instead of spelling it out. The coffee plant illustration, built from flat red and blue cutouts, feels like a Japanese print fused with a Brazilian farm. 


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