Timothy Taylor’s Hopical Storm Opens The Brand Up To A Younger Demographic

Published

June 2, 2023

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Springetts worked with brewery Timothy Taylor’s to create a packaging design to help the brand reach a younger demographic. The design is highly confident, leaning into a striking orange color palette driven home by the silver lighting bolt and warning label undertones. The design is clean but features maximalist design elements that will surely capture the attention of those just breaking into their love for beer.

Editorial photograph

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Chloe Cordover

Chloe is based out of Savannah, Georgia. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @chloecordover