Gradient coloring, succinctness and unique logo typography are the brand style-forming elements along with a unique color scheme to support the INDIGO name. The mysterious glowing effect demonstrates the rich potential of its meanings: it is a stage lighting, it is a night light, it is a marker for lux (meaning “light” in Latin) status. The breakdown into syllables gives the IN-DI-GO playfulness and minimalism combined with a deep dark color to create indulgence.

Agency: Fabula Branding

Art Director: Dmitry Kashkan

Creative Director: Olga Kashkan

Designer: Kristina Molochko

Photographer: Aliaksei Karzhanets

Client: Farmin ALC

Location: Belarus