Background
Argos is the UK’s leading digital retailer
33,000 products
53,000 lines
130 million customers
840 UK stores
Brief
Rebrand the Argos Value Range packaging.
Consisting of 140 of the most simple household products, these items are of solid quality but at low prices meaning they are great value too.
Solution
Simple Value
Simplicity.
With added Value.
Simple Value products speak for themselves, and we wanted the packaging to reflect that. But simple doesn’t just mean basic. By adding a twist in the product descriptions the copy elevates the conversation, empathy and customer engagement beyond the ordinary. The packaging reflects the simplicity and great value of the products with this simple and honest tone of voice.
Executive Brand Director: Dave Roberts
Design Director: Mark Wood
Designers: Brinley Clark, Matthew Hill, Wayne Peach
Copywriter: Mike Reed
Designed by The Partners
Client: Argos
Country: United Kingdom
