Polkadot Design was contracted by Cellar Jams to put together a brand identity and bottling design as unique and shocking as the flavors that define their adult beverages. Taking inspiration and notes from traditional liquor brands, the ale and stout bottles are mirrored after such liquor bottles with their wax sealed caps. Swapping an elegant type font and simple description for a sketch of a wolf in a sheep’s skin, however, Cellar Jams does not hesitate to be bold with their details.