“Good packaging is a creative solution to a business challenge. In the case of TaylorMade, that challenge was simple: to sell more golf balls quickly while clearly communicating TaylorMade’s product superiority on a shelf dominated by competitors.”

—Derek Springston, Creative Director, Moxie Sozo

TaylorMade is loved for its 40-year history of developing innovative, performance-driven products for amateur and professional golfers alike. Players like Tiger Woods, Dustin Johnson, and Jason Day have played its products to countless wins on the national stage. Even those new to the sport know the TaylorMade brand as an industry leader in golf clubs, bags, and other accessories. Brand affinity reached into every corner of the category but one: golf balls.