Lesly Linares’ Juniper packaging design was inspired by the berry that often gives Gin its unique flavor. The packaging design for the spirit is traditional through intricate illustrations and a classic-inspired typeface. Yet, the green hues and comical context create a more contemporary approach. While simple, the design feels well thought out, and the oval label creates a visually well-rounded design.
The project “Juniper” is a label design for a gin bottle. Juniper is a berry used to make gin. But this simple berry caused mayhem in England during the first half of the 18th century called the Gin Craze. There was a large consumption of gin specifically in London which was difficult for the government to control as it was a great public concern.
