Manishka Khanna is a student at the Academy of Art University in San Fransisco. She was tasked with redesigning a wine label for an already existing vineyard for this specific class project. She chose Elliston Vineyards and designed a label that reflects the vineyard’s market, niche, wine, and history. Thoughtfully, the label showcases the vineyard’s old stone mansion and typography chosen to reflect the date the stone mansion was built. Manishka’s final design is highly traditional yet timeless as well, purely elegance and as sturdy as stone.
The objective of this conceptual project was to rebrand and design a wine label for an existing vineyard, better understand a niche market and highly competitive market, better understand the use of glass, paper, sizes, and print limitations, gain experience working with outside vendors and design informative yet successfully be able to communicate clear front and back panel information.
