Designed by Grace Choi, a student at ArtCenter College of Design, the conceptual sub-category cosmetic line for e.l.f. Cosmetics is elegantly designed. The line consists of products that deal with intimate areas and diet-related needs, such as a stick that helps bumps and stretch marks. The design system is approachable and simple, and the color systems stick to the pastel hues that e.l.f. is known for using for their packaging.
Offering a Body Care line for the cosmetic brand e.l.f. as a potential new sub-category. E.L.F.’s Body Care is to fulfill solutions for diet and intimate areas to help normalize problems women face.
